Untitled

Untitled

Mind Map

https://whimsical.com/4xDQyo1wuqPGykd99VVrNm@2Ux7TurymPmkmhtf7uwg

Questions

• Can a Spotify account be shared among multiple users without the recommendation getting affected?
• How would different listening moods/ phases affect the recommendations?
• To what extent can the recommendation system alter or transform a user's taste in music?
• How significant is the impact of the recommendation system in our music taste?

Problem — Cutting Losses

• First Draft

Spotify faced huge loses last year and are expected see the same this year. To recover they are trying two strategies:

1. Signing deals directly with indie artists to not pay record labels for licenses to decrease costs.
2. Improving their podcasts service to increase their ad revenue.

The first has the risk of record labels pulling their content off if they feel threatened by Spotify. Which would be devastating for them as 87% of all streams are of music distributed by major record labels.

Unlike songs, podcasts have ads transcoded in the audio files which cannot be bypassed by the users. Therefore, boosting their podcasts service is their best bet. To stand out from its competitors Spotify needs to transform its recommendation algorithm to adapt to podcasts. This is really challenging as podcasts are very different from music and the lack of of user data. Spotify recommendation system works so well for music because they have large data sets of user generated playlists to compare and find similarities for collaborative filtering.